Digital Signage CMS
The smart CMS for connected retail and restaurant screens.
bitSHUTTLE® is the content management and integration layer for multi-location screen networks, built for retailers, restaurants, franchise operators, and the teams running them.
Control the content. Command the screens.
Create, schedule, and publish content across every screen from a single platform. Organize campaigns by location, device group, or playlist. Set up recurring schedules, one-time promotions, and time-sensitive overrides without touching individual devices.
- Playlist and media management
- Location-group targeting
- Scheduled and real-time publishing
- Promotional campaign orchestration
- Brand-controlled content templates
Screens that respond to real data.
bitSHUTTLE® connects content to live data sources: POS systems, inventory feeds, pricing data, and time triggers. Content updates when conditions change, without manual steps. Static playlists show what you want customers to see — integrated content shows what's actually true.
- Rules-driven content triggers
- Square POS integration
- Real-time pricing and inventory updates
- Daypart-based content switching
- Market-priority content overrides
- Location-condition targeting
Every device, visible and controllable.
Monitor the health and status of every deployed media player from a central dashboard. Push firmware updates, diagnose connectivity issues, and verify what's playing on any screen in your network, without visiting the location.
- Real-time device health monitoring
- Remote diagnostics
- Firmware and software update management
- Device group organization
- Player status and alert visibility
Global brand control. Local flexibility.
Manage content standards across every location while giving individual stores or franchisees room to adjust within brand-approved limits. Push a national campaign to hundreds of locations or let a single manager update their own menu board.
- Hierarchical content permissions
- Location-specific overrides
- Global and regional campaign layers
- Franchise-ready permission model
- Store-level manager access
Know what ran, where, and when.
bitSHUTTLE® tracks proof of play for every content item across your screen network. See impressions, campaign performance, and screen health status with reporting that supports operational accountability.
- Proof of play reporting
- Impression tracking
- Campaign performance visibility
- Screen health status reporting
- Export-ready data
Square POS integration
Connect bitSHUTTLE® to Square. Pricing changes reach your menu boards without manual steps. Inventory status controls item visibility. Daypart rules handle time-based transitions on schedule. Rules-driven content delivery serves content dynamically. Store managers get the local control they need, within the limits you define.
Integration capabilities depend on configuration and data source availability. Contact the team to confirm support for your specific Square setup.
Philips display compatibility
bitSHUTTLE® is designed to work with commercial Philips digital signage displays. Reality can help evaluate Philips hardware for your environment and configure bitSHUTTLE® to manage content across your Philips screen network.
Display compatibility depends on model, configuration, and deployment environment. Contact the team to confirm Philips support for your specific setup.
Data types bitSHUTTLE® can connect to content.
Capability availability depends on configuration and data source compatibility. Contact the team to confirm support for your specific systems.
POS Data
Connect pricing and transactional data from point-of-sale systems to drive live menu and content updates.
Inventory Signals
Use inventory status to control item visibility, keeping out-of-stock items off display without manual steps.
Pricing & Menu Data
Reflect current pricing on menu boards without a separate manual content layer.
Scheduling & Dayparting
Time-based content rules that switch menus, promotions, and layouts automatically on a defined schedule.
Campaign Rules
Rules-based content targeting by location, device group, time window, or business rule.
Location Data
Apply location-specific content logic so what appears in one store can differ appropriately from another.
Analytics & Proof of Play
Track what content ran, where, and when, and connect that data to reporting and operational visibility.
Monitoring Signals
Device health and content status signals feed into Reality's Lab monitoring layer for proactive issue detection.
Deployed screens, Actively monitored.
bitSHUTTLE® includes device health monitoring and alerting so issues surface in the platform. Reality offers full-service support in which our team proactively monitors and takes action to address any issue — offline players, content failures, and system alerts are identified and addressed before customers see them.
Frequently asked questions
- bitSHUTTLE® is a digital signage content management system (CMS) built for retail, restaurant, and multi-location commercial screen operations. It manages content, campaigns, device health, POS integrations, and analytics across any number of screens and locations.
- bitSHUTTLE® is built for retailers, quick-service and fast-casual restaurants, healthcare environments, franchise operators, convenience store networks, telecom retail, automotive dealer groups, and the IT, marketing, and operations teams managing customer-facing screen experiences across those environments.
- Yes. bitSHUTTLE® includes a full content management system for digital menu boards, supporting centralized layout management, location-specific menus, scheduled updates, real-time pricing, inventory-aware item visibility, automated dayparting, and Square POS integration.
- Yes. bitSHUTTLE® is designed to connect with Square POS, allowing restaurant and food retail operators to keep digital menu boards current with live pricing and inventory data. Integration capabilities depend on configuration. Contact the team to confirm support for your specific setup.
- Yes. The bitSHUTTLE® rules engine connects to Square and other data sources to trigger automatic content updates based on inventory status, pricing changes, daypart schedules, and market-priority logic.
- bitSHUTTLE® is designed for integration with business data sources. Square is the featured and most developed integration path. Contact the team to discuss your specific systems and requirements.
- Yes. Reality Interactive handles integration configuration as part of the broader deployment and setup engagement. The Reality team works directly with your systems and requirements.
- Yes. bitSHUTTLE® kiosk mode runs any website or web application as a secure, full-screen touchscreen display. The browser is locked to a single approved site, supporting product browsing, configurators, quizzes, and form capture on touchscreen hardware.
- Hardware sourcing, imaging, configuration, and deployment are handled by Reality Interactive, the company behind bitSHUTTLE®. Reality's team evaluates your environment and budget, sources appropriate commercial displays and media players, and coordinates deployment through the Reality Operatives field team.
- Yes. Reality Operatives handle physical installation and deployment. Reality's Lab provides ongoing monitoring and support for deployed screen networks, catching and addressing system issues before they affect customers.
- Most digital signage tools manage playlists. bitSHUTTLE® combines content management, POS integration, dynamic rules, device management, analytics, and operational monitoring in one platform, with hardware sourcing and field deployment handled by Reality Interactive's teams.
- bitSHUTTLE® supports commercial digital displays, video walls, digital menu boards, interactive touchscreen kiosks, and media-player-driven screen networks in retail, restaurant, and franchise environments.
Ready to connect your screens?
Talk to the team about hardware, software, and what a managed rollout looks like for your locations.